About

I’m Irina
I work 10+ years in online marketing, SEO and digital PR.
I have worked in-house as an SEO & PR team lead in Asia & Europe and launched start-ups in Russia.
After ten years working within companies, I decided to work on my own and focus on SEO. Having experience not only in SEO allows me to see the “bigger” picture, how different marketing channels and business processes are connected, and what is the value SEO can bring.
I help companies to gain higher SEO visibility, and increase brand awareness by creating SEO strategies, providing SEO Tech Audits to improve sites. I focus on small and medium size projects in the UK, Italy and other European markets. Also, I provide SEO training and workshops for companies to gain knowledge about SEO tools and strategies.
Articles, interviews and more
You can check articles and interviews with me about PR, SEO and more.
- Interview for Women In Tech SEO (EN)
- Podcast How to Build High-Quality Backlinks (EN)
- Presentation Page Rank & SEO Factors for University of Bergamo (EN)
- Interview about freelancing and traveling (RU)
- Article How much does it cost to live in Malaysia (RU)
- Article How to do a Link Audit (RU)
- Webinar How to do a competitors analyses (RU)
- Interview about Life in Malaysia (RU)



Certifications & Course
I like learning new things and improving skills I have. Apart from SEO courses I am having Master Degree in Management of Tourism in University of Bergamo and learning coding 🙂
Book a free call
Let’s talk about your project and find out the best way to work together and solve your business challenges.