I’m Irina

I work 10+ years in SEO and digital marketing.

I have been an SEO & Marketing team lead before going freelancing.

After ten years working within companies, I decided to work on my own and focus on SEO and Analytics. Having hands-on and management experience in different marketing channels allows me to see the “bigger” picture, how business processes are connected, and what is the value SEO and correct data tracking means for the companies.

I work with analytical projects including migration to GA4 from UA, improving data with GTM to help gain insights of what content is interesting for users and brings audience you need.

During 2 years I have done 20+ GA4 migrations and provided 10+ workshops about data and analytics. Most of my clients are publishers, SaaS projects or Apps. Also, I partner with agencies on white label basis or providing training for their teams.