I’m Irina

I have worked in-house as an SEO & PR team lead in Asia & Europe and launched start-ups in Russia.

After ten years working within companies, I decided to work on my own and focus on SEO. Having experience not only in SEO allows me to see the “bigger” picture, how different marketing channels and business processes are connected, and what is the value SEO can bring.

Articles, interviews and more

You can check articles and interviews with me about PR, SEO and more.

Certifications & Course

I like learning new things and improving skills I have. Apart from SEO courses I am having Master Degree in Management of Tourism in University of Bergamo and got Google Analytics Certification (GA4) in 2022.