I’m Irina

I have been an SEO & Marketing team lead before going freelancing.

After ten years working within companies, I decided to work on my own and focus on SEO and Analytics. Having hands-on and management experience in different marketing channels allows me to see the “bigger” picture, how business processes are connected, and what is the value SEO and correct data tracking means for the companies.

During 2 years I have done 20+ GA4 migrations and provided 10+ workshops about data and analytics. Most of my clients are publishers, SaaS projects or Apps. Also, I partner with agencies on white label basis or providing training for their teams.

Articles, interviews and more

You can check articles and interviews with me about SEO and analytics.

Certifications & Course

I like learning new things and improving skills I have. Apart from SEO courses I am having Master Degree in Management of Tourism in University of Bergamo and got Google Analytics Certification (GA4) in 2022.