Skip to content


I’m Irina

I work on analytics projects, advise on career development in digital marketing and explore how to work and live freely.

Before becoming a solopreneur, I worked in international startups, lived between Moscow, Kuala Lumpur and Munich and managed international marketing teams.

During ten+ years in digital I tried almost everything — from PR and SEO to community management and email marketing.

I started freelancing in SEO focusing on technical side. With the development of my personal interest in analytics and the growing popularity of GA4, from 2022 I started focusing on analytics projects including working with Google Analytics 4, Google Tag Manager and other platforms like Matomo.

I’m also doing career consulting in digital and exploring how the concept of work and career is changing.

Articles, interviews and more

You can check articles and interviews with me about SEO and analytics.

Certifications & Course

I like learning new things and improving skills I have. Apart from SEO courses I am having Master Degree in Management of Tourism in University of Bergamo and got Google Analytics Certification (GA4) in 2022.