Analytics Consultancy
There are different types of analytical projects I offer:
GA4 Audit or Migration
You have Universal Analytics (GA3) and have not yet migrated to Google Analytics 4 (GA4) or you would like to review the GA4 settings and improve the data you collect.
The package includes:
— GA4 set up or audit
— Migrating goals & events from UA to GA4
— GTM configurations for event tracking
— Custom reports creation
— A 1-hour training call.
Based on the website requirements, we can update the package to include anything else which you need (cookies policy review, cross-domain tracking and other tasks).
Data Tracking Set Up (with GTM & GA4)
You would like to know and understand better the user behaviour: from which channel users are coming from and you get the most conversions (purchases, contact form submissions or email calls).
The package includes:
— Review the business objectives & goals
— Translate them to the user actions on the website we would like to track like form submission, file downloads, scrolling and filter usage
— GTM set up and event creation
— Testing & Improving the the implementation
— Custom reports creation in GA4
— A 1-hour training call.
Based on the website requirements, we can update the package to include anything else which you need (cookies policy review, cross-domain tracking and other tasks).
GA4 & GTM Training
You have used Universal Analytics or you just starting with analytics and would like to learn the main things about the GA4 interface and how it can be used to benefit your business.
The training includes:
— GA4 overview
— How to set up and the main things to keep in mind
— How to add events and conversions + what are custom dimensions
— Overview of the metrics in GA4 vs UA
— How to transfer events and goals from UA to GA4 with GTM
— Overview of the reports and how to create custom reports
The training is 3 hours with the Q&A at the end.
Cost: from 500 EUR
Megan Meade, Head of Marketing & Service Design
“Irina worked with us on GA4 migration moving 7 websites from UA. During this process, Irina showed a lot of in-depth knowledge about the new GA4 system, as well as GTM. I am looking forward to working with Irina again and wouldn’t hesitate to recommend her services.”
Book a free call
Let’s talk about your project and find out the best way to work together and solve your business challenges.