Increased YoY traffic by 100%

Case Study — International Recruitment Agency

Overview of the project

Germany-based international recruitment agency with a focus on connecting IT professionals with tech companies. They had a site, but it does not bring a lot of customers and IT specialists. They would like to expand their business by building a brand and have more applications for job openings.

Goals

Increase brand awareness, gain more organic traffic, and have more applications from potential candidates. Also, make it easier for recruiters and the founder to pitch candidates and clients.

Approach

We worked on different aspects of marketing:

Brand Building & Redesign:
— Created brand positioning, key messages, and the brand book.
— Redesign of the site and Social Media profiles.
— Social Media and Email Marketing strategy and implementation.

Training and Communication Strategy for the team:
— Guidelines and training for team members about pitching and Social media communications.

Content Marketing & SEO:
— Onsite optimization and offsite risk management.
— Launched a corporate blog.
— Created e-books and the webinar about relocation.

Results

SEO:
— Organic and Social traffic growth 100%+.
— Increase of SEO visibility of the site.

Brand Awareness:
— Feedback from recruiters after six months: it became easier to build relationships with candidates, more people have already known about the company.
— Increase of brand searches by 30%.

Leads:
— the number of relevant applications increased by 30%.

Digital PR:
— publications on popular media with 3M monthly traffic.