online course
How SEO and PR can successfully work together
Learn how to make PR publications which will help your SEO rankings
From 60€
Fee for the course
11 webinars
Including 10 theoretical and 1 Q&A sessions
7 tasks
Tasks with feedbacks to apply on practice what you will learn
5+ publications
Minimum one publication on online media
A one month course for PR and SEO specialists who would like to know more about high-quality link building
Course plan
We will discuss and learn about SEO, PR, team and risk management. Course will take five weeks. Every week you will have two webinars and tasks to make. You can either take part in webinars online or watch it later. You also will need to make tasks before each webinar to practice what we will discuss.
Introduction to the course
Structure, goals and key results
Share with group your project and discuss goals you set for yourself
    Four pillars of SEO
    SEO: 4 pillars
    • Onsite
    • Offsite
    • Tech
    • UX
      Digital PR and brand presentation
      Digital PR
      • Brand building
      • Mission and vision of the company and why it is important even if you are a small startup
      • Positioning
      • Relationships building (media, influencers, opinion leaders)
      How to improve and use
      • Site, SM channels
      • Email
      • Previous publications
      • Your company's and expert's strength and areas of expertise
          SEO evaluation: media and content
          Learn how to evaluate sites and publication according to Google

          Outbound marketing process and Ideation
          Outbound marketing: SEO plus PR

          Overview of the outbound marketing process
          • Goals setting
          • Ideation
          • Content creation and evaluation
          • Media lists (hunting lists)
          • Pitching and outreach
          • Follow up
          • Monitoring
          Bonus: easy links with branding and how to build first high-quality links with low effort.
            Content creation and evaluation
            Understand what tools we need to create content and how we can evalute it's success
            Hunting lists and pitching
            Learn how we can find relevant media and contact details we need and what is good pitch for journalists and editors
            Follow ups and monitoring
            Learn about successful follow ups and when they are needed, and how we can monitore links and publications
            Goal setting for the team
            Discuss how to set up goals for your outbound marketing team, which tools you can use to track it
            Risk management
            Learn about risks in link building and PR, a how to manage them successfully
            Q and A session
            Last webinar will be Q and A session about anything you want to ask about topics we will discuss during previous webinars

            Key results
            After one month you will have knoweledge and tools to apply new process in your company and real cases to start with
            Content Ideas
            After the course you will have list of content ideas to make for your bussiness and tools to find more
            Media list
            Together we will create hunting lists for your company and templates to pitch journalists
            Publication on media
            One (of even more) publications with one content idea we will make together during the course
            Team management tools
            In additional to operational things we will learn how to set up goals and what tools you need to manage SEO and PR team successfully
            About the speaker
            My name is Irina. I'm PR and marketing consultant with 10+ years experinece in e-commerce, 7+ years in online marketing and PR. Launched online-blogs and shops in Russia, was leading PR and marketing activities for international start-up in Europe and Asia.
            Three types of participation
            Learn all by yourself

            Access to all webinars and videos
            All files and templates
            One q&a session


            Learn all + feedbacks and 1 personal call

            Access to all webinars and videos
            All files and templates
            One q&a session
            Feedback for each task via email or messenger
            One personal call for 1 hour

            Personal 100%

            Access to all webinars and videos
            All files and templates
            One q&a session
            Feedback for each task via email or messenger
            Six personal calls

            Reviews from my colleges
            Irina was my colleague in PR&Content Marketing team in GSG. Irina is a very responsible person, who is passionate about PR, content marketing and communications. She effectively led her teams: Irina put content marketing activities on the Russian market to the next level and improved team effectiveness on the Australian market. She is reliable and inspiring professional. It was a pleasure to work together!
            Anastasiia Goldina
            Online Marketing Lead at CupoNation
            I worked with Irina is GSG Moscow, where the goal of our department was to increase SEO visibility of your project and build PR strategy for the brand on Russian market. Irina demonstrated herself as a very montivated team player, who started running PR activities from skratch with no help of agencies or consultants. She was attending all possible conferences and meet ups even in her free time, which led to the high number of publication in well recognized Russian media.
            Natalia Sergeeva
            OPS team Lead at GSG
            Try first three webinars for free
            You can try this program for free with three webinars. I want you to be sure that this course is what you expect. Just submit this form and let's start your marketing journey