Hi. I am Irina

I am an SEO & Analytics Consultant helping companies to get visible online and improve their rankings and quality of their data.

How Can We Work Together?

Depends on what is the stage of your business and the online part of it we can decide on different types of collaborations and services I provide.

GA4 & GTM Projects

You would like to improve data you are collecting from website or need to adapt current or migrate to GA4.

I help with GA4 setting, improving data collection and events setting through GTM. Also, at the end of each project I provide GA4 training on how to start using it.

SEO Tech Audit

You have a site, and it brings some traffic, but you would like to have more traffic and leads.

The SEO audit is like a health assessment of your website. We find out what is working well and what we can improve.

SEO Strategy

You understand that SEO is a valuable channel of traffic and clients for your business and you want to have a correct website structure, content strategy and tech side of the website.

About me

Work & Life Principals


I do not sell SEO for projects I do not believe it will help to get business results they are expecting. I share what is SEO all about, how we will achieve results and what instruments and I will use. No black-hat SEO and short-terms results.


It is important for me to be involved in project when I am working on SEO part so we can achieve better results together with other marketing channels. As I have a lot experience in different marketing tasks, I understand how important to treat SEO as a part of a bigger game.


What I like about SEO, that you can measure a lot of things and make a decisions based on data. So I always focus on metric I see but try to never forget about things we could not easily measure as brand strength.


Elena Petrunina, Founder of Eventiyoga

“More value and higher results: this is what our project gained by working with Irina. All tasks have been completed in time and with expertise. We’ve appreciated Irina’s competence, skills level and human approach to the job.”

Tina Alfheim, Artist & Founder of Make up Studio

“Irina has helped my Make Up Artist Business with many helpful tweaks, as well as to my website, blog and SEO. Irina also provided me with out-of-the-box public relations strategies. A warm recommendation from me.”

Megan Meade, Head of Marketing & Service Design

“Irina worked with us on GA4 migration moving 7 websites from UA. During this process, Irina showed a lot of in-depth knowledge about the new GA4 system, as well as GTM. I am looking forward to working with Irina again and wouldn’t hesitate to recommend her services.”