Hi. I am Irina

I am an International SEO Consultant helping companies from small to big to get visible online and improve their rankings and quality of the websites.

How Can We Work Together?

Depends on what is the stage of your business and the online part of it we can decide on different types of collaborations and services I provide.

SEO Strategy

You have a new site and you need a strategy to drive traffic and sales from Google.

The SEO strategy is like a map from where we start to what we would like to achieve with the steps between these two points.

SEO Audit

You have a site, and it brings some traffic, but you would like to have more traffic and leads.

The SEO audit is like a health assessment of your website. We find out what is working well and what we can improve.

Ongoing SEO Support

You understand that SEO is a valuable channel of traffic and clients for your business, but you do not have time (or desire) to work on it yourself.

About me

Work & Life Principals


I do not sell SEO for projects I do not believe it will help to get business results they are expecting. I share what is SEO all about, how we will achieve results and what instruments and I will use. No black-hat SEO and short-terms results.


It is important for me to be involved in project when I am working on SEO part so we can achieve better results together with other marketing channels. As I have a lot experience in different marketing tasks, I understand how important to treat SEO as a part of a bigger game.


What I like about SEO, that you can measure a lot of things and make a decisions based on data. So I always focus on metric I see but try to never forget about things we could not easily measure as brand strength.


Elena Petrunina, Founder of Eventiyoga

“More value and higher results: this is what our project gained by working with Irina. All tasks have been completed in time and with expertise. We’ve appreciated Irina’s competence, skills level and human approach to the job.”

Tina Alfheim, Artist & Founder of Make up Studio

“Irina has helped my Make Up Artist Business with many helpful tweaks, as well as to my website, blog and SEO. Irina also provided me with out-of-the-box public relations strategies. A warm recommendation from me.”

Arina Efremova, Producer at WEB Creator

“During the consultation we discussed questions on marketing areas which were unknown to me. After a small audit, it became easier to make accents on the work and we found some new insights that are worth working with.”