Hi. I am Irina
I am an Analytical Consultant helping companies to understand and improve their data. Passioned about outdoor, travelling and cycling.
How Can We Work Together?
Depends on what you need we can discuss different types of collaborations.
GA4 & GTM Set ups
You need to set up new GA4 for your current or new project.
I help with GA4 setting, reporting creation and events setting through GTM. Correct analytical setting helps to improve editorial calendars, achieve better user engagement, better manage marketing budget and increase conversions.
GTM or GA4 Audits
You have a website and you would like improve the data collection, page speed or you relaunched the new website after the redesign.
The audits helps to have only events and conversions you need, improve page speed and helps you team to find the data they need faster and increase accuracy of the data.
Analytical Workshops
You would like to extend your own or team knowledge about GA4 and GTM.
About me
Working 10+ years in digital marketing.
I worked as a Marketing Team Lead in different startups and was a co-founder of online magazine.
I work with analytical projects including GA4 set up, reporting creation, improving data with GTM to help gain insights of the data you collect.
I am a proud member of community Women in Tech SEO.
Sharing my knowledge on different popular online media and professional blogs including University of Bergamo.
Recently I started offering career mentorships.
Work & Life Principals
Transparency
I do not sell analytical projects if I do not believe it will help to get people results they are expecting.
Partnership
It is important for me to be involved in project when I am working on analytics so we can achieve better results together.
Data-driven
What I like about online is that you can measure a lot of things and make a decisions based on data. So I always focus on metric I see but try to never forget about things we could not easily measure as brand strength.
Testimonials
Elena Petrunina, Founder of Eventiyoga
“More value and higher results: this is what our project gained by working with Irina. All tasks have been completed in time and with expertise. We’ve appreciated Irina’s competence, skills level and human approach to the job.”
Cédric Brun, Head of Growth and Brand
“Irina worked with the Marketing Team to prepare the migration to Google Analytics 4 for 2 different websites and multiple landing pages. She introduced us to Google Tag Manager. Thanks to Irina, we were able to get a fresh start with our analytics. I would work with Irina again. She is very kind, resourceful and helpful.”
Megan Meade, Head of Marketing & Service Design
“Irina worked with us on GA4 migration moving 7 websites from UA. During this process, Irina showed a lot of in-depth knowledge about the new GA4 system, as well as GTM. I am looking forward to working with Irina again and wouldn’t hesitate to recommend her services.”
Get in Touch
Let’s talk about your project and find out the best way to work together and solve your business challenges.