Hi. My name is Irina. I'm PR and SEO consultant and founder of Kudres Academy.
I help creative entrepreneurs to start their businesses and scale projects they already have. I work with start-ups, e-com lifestyle shops, eco-friendly projects, and other topics, helping with SEO and PR strategies and implementation. Also, I offer courses and workshops to those who want to learn about how to build a successful brand and get visible online.
Types of Cooperations
Let's discuss your project and find the best way to work together
Areas of Expertise
My areas of expertise include, but are not limited to
Digital PR
Brand Building & Link Acquisition.

Helping with PR activities: how to build good relationships with journalists and bloggers, measure results, and build links using PR tools and strategies.
SEO
Onsite, Offsite and Tech SEO.

Helping with keyword researches, providing audits for exciting businesses and building SEO strategies for new projects.
Content Marketing
Blogs for Businesses.

Helping to build process in-house to create content and drive traffic from SEO.
Experience
8+ years in online marketing, SEO and PR. Launched online-blogs and shops in Russia, was leading PR and SEO activities for international start-ups in Europe and Asia.
Public Relations & Content Marketing
PR publications:


Content Marketing:

  • created and implemented content strategy for recruitment company and achieved 100% increase in non-paid traffic with blog launch and organic promotions.
        SEO, Link Building & Risk Management
        Managed link profiles for different domains:

        • built a successful strategy to esquire high-quality links in different markets,
        • helped to analyze domains for potential cooperations,
        • competitor analyses, evaluation domains for white-label integrations,
        • was responsible for Link Clinics, Disavow processes, and Spam checks,
        • trained people to perform high-quality Link building, Spam checks and Link clinics.
        During two years, my team had 100+ publications: Msn.com, Ibtimes, Bandt.com.au, The Guardian and other.

        Build and executed SEO strategies for online-shops and international projects.
                    Leadership & Management
                    Managed international teams in Russia, Europe and Malaysia:

                    • built content marketing team in Malaysia,
                    • built with colleges new process for Outbound Marketing in the company,
                    • was leading training for 50+ people about SEO, PR and Content Marketing,
                    • was responsible for the OKRs and financial planning.
                          Recommendations
                          Irina was my colleague in PR&Content Marketing team in GSG. Irina is very responsible person, who is passionate about PR, content marketing and communications. She effectively led her teams: Irina put content marketing activities in Russian market to the next level and improved team effectiveness on Australian market. She is reliable and inspiring professional, it was a pleasure to work together!
                          Anastasiia Goldina
                          Online Marketing Lead at CupoNation SEA & Australia
                          I worked with Irina is GSG Moscow, where the goal of our department was to increase SEO visibility of your project and build PR strategy for the brand on Russian market. Irina demonstrated herself as a very montivated team player, who started running PR activities from skratch with no help of agencies or consultants. She was attending all possible conferences and meet ups, which led to the high number of publication in well recognized Russian medias.
                          Natalia Sergeeva
                          Operations Team Lead at Global Savings Group
                          Book a free discovery call
                          Let's talk about your project and find out the best way to work together and solve your business challenges.