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Hi. I am Irina

I am an Analytical Consultant helping companies to understand and improve their data. Passioned about outdoor, travelling and cycling.

How Can We Work Together?

Depends on what you need we can discuss different types of collaborations.

GA4 & GTM Set ups

You need to set up new GA4 for your current or new project.

I help with GA4 setting, reporting creation and events setting through GTM. Correct analytical setting helps to improve editorial calendars, achieve better user engagement, better manage marketing budget and increase conversions.

GTM or GA4 Audits

You have a website and you would like improve the data collection, page speed or you relaunched the new website after the redesign.

The audits helps to have only events and conversions you need, improve page speed and helps you team to find the data they need faster and increase accuracy of the data.

Analytical Workshops

You would like to extend your own or team knowledge about GA4 and GTM.

About me

Recently I started offering career mentorships.

Work & Life Principals


I do not sell analytical projects if I do not believe it will help to get people results they are expecting.


It is important for me to be involved in project when I am working on analytics so we can achieve better results together.


What I like about online is that you can measure a lot of things and make a decisions based on data. So I always focus on metric I see but try to never forget about things we could not easily measure as brand strength.


Elena Petrunina, Founder of Eventiyoga

“More value and higher results: this is what our project gained by working with Irina. All tasks have been completed in time and with expertise. We’ve appreciated Irina’s competence, skills level and human approach to the job.”

Cédric Brun, Head of Growth and Brand

“Irina worked with the Marketing Team to prepare the migration to Google Analytics 4 for 2 different websites and multiple landing pages. She introduced us to Google Tag Manager. Thanks to Irina, we were able to get a fresh start with our analytics. I would work with Irina again. She is very kind, resourceful and helpful.”

Megan Meade, Head of Marketing & Service Design

“Irina worked with us on GA4 migration moving 7 websites from UA. During this process, Irina showed a lot of in-depth knowledge about the new GA4 system, as well as GTM. I am looking forward to working with Irina again and wouldn’t hesitate to recommend her services.”