Hi. My name is Irina. I'm PR and SEO consultant and founder of Kudres Academy.
I help creative entrepreneurs to start their businesses and scale projects they already have. I work with designers, e-com lifestyle shops, eco-friendly projects, yoga and meditation teachers, and other related topics. I offer courses and workshops to those who want to build a successful brand and get visible online.
Types of Cooperations
Let's discuss your project and find the best way to work together
Areas of Expertise
My areas of expertise include, but are not limited to
Digital PR
Helping with PR activities: how to build good relationships with journalists and bloggers, measure results, and build links using PR tools and strategies.
Helping with successful link buildings strategies, Spam Checks, Link Clinics, and Disavow processes.
Content Marketing
Helping to build process in-house to create content and drive traffic from SEO.
8+ years in online marketing and PR. Launched online-blogs and shops in Russia, was leading PR and marketing activities for international start-ups in Europe and Asia.
Public Relations & Content Marketing
PR publications and Content Marteting for international start-ups:

  • helped to build MD's personal brand: Rusbase & Moscow24,
  • launched marketing campaigns with popular bloggers,
  • created and pitched different content pieces: Hi-Tech Mail.Ru & New Retail.
  • 100% increase in non-paid traffic with blog launch and organic promotions,
  • articles and personal columns: Skillbox & PRExplore.
        SEO, Link building & Risk management
        Managed link profiles for different domains in Global Savings Group:

        • built a successful strategy to esquire high-quality links in different markets,
        • helped to analyze domains for potential cooperations,
        • competitor analyses, evaluation domains for white-label integrations,
        • was responsible for Link Clinics, Disavow processes, and Spam checks,
        • trained people to perform high-quality Link building, Spam checks and Link clinics.
        During two years in GSG, my team had 100+ publications: Msn.com, Ibtimes, Bandt.com.au, The Guardian and other.
                    Leadership & Management
                    Managed international teams in Russia, Europe and Malaysia:

                    • built content marketing team in Malaysia,
                    • built with colleges new process for Outbound Marketing in the company,
                    • was leading training for 50+ people about SEO, PR and Content Marketing,
                    • was responsible for the OKRs and financial planning.
                          I love this course! It is very important for me to know and see that Irina not only teaches and instructs "how to do", but also sincerely helps and participates in the design and development of their own project on their feet. It's just great that there are people who cheer for every student with all their hearts!
                          Personal Shopper and Creator, Italy
                          Natasha Tyulkina
                          I have to say, I've done a lot of courses and training online. I like the design and presentation of the material: you can read and listen (it's more convenient for me to listen to the lessons), feedback is fast and very high quality, do not distract the results and the rhythm of other participants - training takes place in an individual mode. I feel respect for everything I do and do not do. I appreciate the professional expertise in the origin and development of the project.
                          Head of the NRW regional office at Die Sputniks e.V., Germany
                          Lena Grabsky
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